Competition time!

It is time for a new year's competition and this time you can win a chopping board from my brand new chopping board collection, so what do you have to do?

Guess how many nails it took me to make the logo at the Home show last week. The closest answer wins! (See my last post to help you figure it out)

Leave your suggestion here in this blog post and please do not forget to come back by the 4th of Feb when I will announce the winner.

Good Luck!

Home 2013

Here it is the final logo mounted on the back wall, after me 'happily' banging in the nails, and weaving with the cream wool to create the 3D effect.

a close up ....

And here is a sneak peak of some of my new collection 'Bikes of Hackney' that I launched at the Home Show - I have been working on the whole collection for some time, merrily taking photos with my camera, of bikes in Hackney on my regular walks around the manor!

The cushions form part of the new collection; the round Bike Wheel cushions are available in natural linen and black printed linen with or without a gusset, the 30x50cm Bike cushion and my 40x40cm Bike wheels repeat cushion, they are all made here in the UK and they were our best seller at the show.... the round wheel cushions will be available on my website from early February.... so keep a look out!

The rest of the 'Bikes' collection comprises of place mats, a Euro mat, a lovely cutting board and a journal and mug all of which will be in stock from mid feb if not already online. 

above to the right you can see Asa Wikman busy making notes next to my sample book of The Natural Collection, (also launched at the show, I will post about that separately soon...) - she works with me on design and styling, and our website, she is a very creative designer and thinker so check her out!

I am very proud after months of development to launch my first ever rug collection and here above is the brand new Geo carved rug in cream. i wanted to translate my Geo pattern with its depth of field and shadows into a rug and move away from only doing flat printed design. It's made using 100% NZ wool, using an 18th century tufting technique and then manually cut down to create the depth and shadows.

A close up to show you how beautifully carved the rug is. It takes 2 makers up to 10 days to hand tuft and then they carve back into the rug to create the design. It will be available in 2 other colour ways Blue and Dove Grey. Heals will be stocking the Geo carved in cream from early February, and we will have it to order on our website from next month. 

Thanks goes to my sister Joelle for taking most of these pictures during the show :-)

Setting up at Home 2013

I thought I would share some pictures of my stand coming together at HOME 2013. We had 6x5 meters, which is a great space to allow all my collections to be seen individually. Here we are preparing the back wall to mount my new rug. The wallpaper was printed and will be available with Surface View soon!

Andrew Stafford, helped me to art direct the stand. The back parquet floor is his design; I photographed his floor in his own house, and we then built the design piece by piece, and the finished wallpaper is a 2 meter wide repeat, which allows the design to breath. .....

along with creating the wonderful parquet floor design I wanted to create my logo in a more organic way, and so I had lots of fun playing around with hammering nails on wood, and weaving my name with wool - to reflect the white new zealand wool used on my GEO CARVED rug that we launched with Woven Ground at the show.

Here I am finally mounting the final logo directly onto the back wall..... this was the best bit for me, a chance to get busy with my hands and create something on the stand above presenting my new products.

and here is a glimpse of how the finished logo started to take shape. 

Here the wonderful Debbie who has been interning with us, helps me sort out my new collection of bike cushions.... which will be available on line by the end of the month!

and here is a sneak peak of my new collection 'Bikes' on mugs.... 

HOME 13-15 January

Come and see me at Home, where I will launch my Spring Collections and new products!

HOME 13-15 January, Stand H10
Earls Court 2 in London

Hope to see you there!
For more info and to get tickets please click here

January Sale!

To celebrate the new year we are offering 15% off all our products, except roller blinds and coasters. The offer will end the 31st of January and all you need to do to get you 15% discount is to apply our Sale code "JAN13" at the checkout, happy shopping!

Happy New Year! make a wish for 2013....

'Wishing Tree' - make a wish! for 2013.

HAPPY NEW YEAR TO YOU ALL !

I love a new year to get my organization skills in order,

and I love writing my 'to do list' for the year....

So here's wishing that all your dreams and aspirations are massaged into reality in 2013.

with love

Ella

x